About

About  

SloMood is
Each art squishy toy is handcrafted by artisans.It's a brand.

We are committed to creating designs that blend seamlessly into everyday life, and we consistently produce every detail with this in mind.

Enjoy watching it.
Hold it and relax.
Take it with you and feel soothed.

I hope this item will be a comforting companion for you...

Story: A brand that started with a small trigger.

It all started when a friend of mine, who is the same age as me and works overseas, showed me some squishies he made as a hobby.
From design and mold making to shaping each item by hand, and mixing colors to match the product,Applying color to every detail with a brush—

I was honestly quite shocked by the production process, the "What is this...?" moment when I held it in my hands, and the quality which exceeded my expectations.

Now, several people who have graduated from art school and passed the entrance exams are also involved in the production, making everything by hand.

"I want to carry it around with me on my bag every day."
"I want to share this feeling of comfort and cuteness with everyone."

That thought was the starting point for SloMood.

I exchanged messages with my friend many times, discussing and deciding on the shape, color, and softness.

SloMood is not a brand that was born from one person's whim.
My friend's craftsmanship, carefully making things overseas.

The reaction of people in Japan who actually tried it and said, "I like this."

This brand finally launched thanks to the combined efforts and cooperation of many people who wanted to help nurture it.

We'll be there for you every day
When you feel like you want to be soothed,When asked "What's that?",I would be happy if it could become a little companion that quietly becomes a topic of conversation.

SloMood's commitment

■ Design that blends into everyday life

Instead of strong fluorescent colors or large logos,
We've chosen colors and shapes that blend seamlessly into everyday life, whether in your room or on your bag.

"It's calming to have it there," "I want to take it with me everywhere."
I value a kind of cuteness that's somewhere in between.

■ Pleasant "softness" and size

When you squeeze it tightly, you should feel a distinct resistance in your fingertips.
After letting go, don't panic; slowly return to the original shape.

The balance between these two elements is what creates a feel that makes you want to touch it again.
We also focused on creating a size that fits comfortably in one hand, so you can easily grab it at home or on the go.

■Each piece is handcrafted, resulting in a unique expression.

SloMood products are finished one by one by hand, even after being removed from the mold.
Shaping it a little, layering colors, adding shine...
By deliberately performing these processes by hand, slightly different expressions are created.

It may not be exactly the same as the photo,
I hope you'll enjoy those "slight differences" as part of the individuality of the child that comes to you.

■A sense of security from something you touch every day

The main material used is food-grade silicone.
We also conduct RoHS (Restriction of Hazardous Substances) testing and use materials that meet the required standards.

Because it's something we touch with our palms and fingertips every day,
I believe that "being able to keep it close at hand with peace of mind" is just as important as its appearance and feel.